Management of Innovation and Product Development : Integrating Business and Technological Perspectives

Lingua: inglese

Editore: Springer, 2024

1447175336 / 9781447175339

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

Druck auf Anfrage Neuware - Printed after ordering - This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs - and must be managed - at different and interacting levels, from corporate strategy to design decision-making.This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs.The book's topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.…

Codice articolo 9781447175339

Titolo
Management of Innovation and Product Development : Integrating Business and Technological Perspectives
Autore
Francesca Montagna
Editore
Springer
Anno di pubblicazione
2024
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1447175336
ISBN 13
9781447175339
Edizione
seconda edizione
Peso dell'articolo
854 grammi
Dimensioni
235x155x26 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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