Management: An Introduction (6th Edn)

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This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.

 

This edition includes innovative employability content designed to aid development of the business skills most valued by today’s employers. Exercises throughout the text encourage critical thinking and the application of real-life experience.

 

This text is the ideal to accompany a first course in management, either as an undergraduate or a postgraduate.

 

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David Boddy’s market-leading text is the one guide today’s students and tomorrow’s managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. Now into its sixth edition, it continues to be the most up-to-date and reliable text of its kind. Management: An Introduction offers:

• Substantially expanded case studies that examine in depth key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation.
• Important themes like entrepreneurship, sustainability, governance and internationalization interweaved through the chapters, giving clear guidance on how students can further their understanding of these key topics.
• Innovative employability content, specifically designed to aid you in your development of the business skills most valued by today’s employers.
• Management in Practice features full of insights into contemporary management activities.
• Exercises throughout the text that encourage critical thinking and the application of real-life experience.

This is the ideal text to accompany a first course in management, either as an undergraduate or a postgraduate.

 

David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. He is the author of three other Pearson books: Essentials of Management (2012), Managing Information Systems (2009) and Managing Projects (2002).