Economics is a powerful tool that can help managers to manage effectively. InManagerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.

In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.

To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving throughin-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.

Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchaseboth the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes:

ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics
ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab -- NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics

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Managerial Economics and Strategy

Jeffrey M. Perloff; James A. Brander

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