Num Pages: 704 pages. BIC Classification: KC; KJM. Category: (U) Tertiary Education (US: College). Dimension: 254 x 203 x 28. Weight in Grams: 1361. . 2016. 2nd Edition. hardcover. . . . . Books ship from the US and Ireland.

Codice articolo V9780134167879

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Dati bibliografici

Titolo

Managerial Economics and Strategy (The Pearson Series in Economics)

Editore

Pearson

Data di pubblicazione

2016

Lingua

Inglese

ISBN 10

0134167872

ISBN 13

9780134167879

Rilegatura

Rilegato

Edizione

seconda edizione

Condizione

New

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Descrizione articolo

Riassunto

Managerial Economics and Strategy uses real-�world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini�-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

KEY TOPICS: Introduction; Supply and Demand; Empirical Methods for Demand Analysis; Consumer Choice; Production; Costs; Firm Organization and Market Structure; Competitive Firms and Markets; Monopoly; Pricing with Market Power; Oligopoly and Monopolistic Competition; Game Theory and Business Strategy; Strategies over Time; Managerial Decision Making Under Uncertainty; Asymmetric Information; Government and Business; Global Business

MARKET: For anyone interested in managerial economics.

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