Managerial Economics and Strategy (The Pearson Series in Economics)

Perloff, Jeffrey,Brander, James

ISBN 10: 0134167872 / ISBN 13: 9780134167879

Editore: Pearson, 2016

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Dati bibliografici

• Titolo: Managerial Economics and Strategy (The Pearson Series in Economics)
• Editore: Pearson
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 0134167872
• ISBN 13: 9780134167879
• Rilegatura: hardcover
• Edizione: seconda edizione
• Condizione: Very Good

Descrizione articolo

Riassunto

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

 

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

 

KEY TOPICS: Introduction; Supply and Demand; Empirical Methods for Demand Analysis; Consumer Choice; Production; Costs; Firm Organization and Market Structure; Competitive Firms and Markets; Monopoly; Pricing with Market Power; Oligopoly and Monopolistic Competition; Game Theory and Business Strategy; Strategies over Time; Managerial Decision Making Under Uncertainty; Asymmetric Information; Government and Business; Global Business

 

MARKET: For anyone interested in managerial economics.