Managing Brand You: Seven Steps to Creating Your Most Successful Self

Wilson, Jerry S.; Blumentahl, Ira

ISBN 10: 0814410685 / ISBN 13: 9780814410684

Editore: Amacom Books, 2008

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Codice articolo 4CNZEC0002QD

Dati bibliografici

• Titolo: Managing Brand You: Seven Steps to Creating Your Most Successful Self
• Editore: Amacom Books
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0814410685
• ISBN 13: 9780814410684
• Rilegatura: Rilegato
• Condizione: New

Descrizione articolo

Riassunto

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Informazioni sull?autore

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.