Managing Business In A Multi-Channel World: Success Factors For E-Business

IGI Publishing

ISBN 10: 1591406307 / ISBN 13: 9781591406303

Editore: Igi Global, 2005

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M01591406307-V

Riassunto:

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

Product Description: Book by TIMO SAARINEN Editor et al

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Titolo: Managing Business In A Multi-Channel World: ...
Casa editrice: Igi Global
Data di pubblicazione: 2005
Legatura: Brossura
Condizione: very good