Managing Creativity (Paperback)

Barbara Townley

ISBN 10: 1107403731 / ISBN 13: 9781107403734

Editore: Cambridge University Press, Cambridge, 2011

Paperback. What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally. The creative industries are an area of increasing economic importance. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss the challenges and opportunities of managing people in creative-based organizations. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9781107403734

Riassunto:

In this book, experts from a diverse range of fields discuss the challenges and opportunities of managing people in creative industries.

Descrizione del libro: The creative industries are an area of increasing economic importance. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss the challenges and opportunities of managing people in creative-based organizations.

Dati bibliografici

Titolo: Managing Creativity (Paperback)
Casa editrice: Cambridge University Press, Cambridge
Data di pubblicazione: 2011
Legatura: Paperback
Condizione: new