For specialists and nonspecialists alike, this perceptive selection of the newest and the up and coming tools and techniques of competitive intelligence picks up where other books leave off, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) major business functions and processes. It explores applications to organizations of various sizes and types. Analysts, strategists and organizational decision makers will find the book especially valuable, as they seek to make sense of the business environment and assess their organizations' evolving, dynamic places in it.
CRAIG S. FLEISHER is Dean of the Faculty of Business, University of New Brunswick-Saint John, Canada./e Author of two award winning books and more than 100 articles in his fields, he was one of the first members of the Society of Competitive Intelligence Professionals (SCIP) and is now Coordinator of SCIP's Canadian Technology Triangle Chapter. Dr. Fleisher has held managerial positions in industry and lists among his various consulting clients, past and present, Alcan, Bell Canada, IBM, Imperial Oil, and Philip Morris.
DAVID L. BLENKHORN is Professor of Marketing in the School of Business and Economics, Wilfrid Laurier University, Canada./e Among his various consulting clients in business, government, and other sectors have been Amoco Petroleum, Bell Canada, Canadian General Electric, and Cathay Pacific Airways.
CRAIG S. FLEISHER is Dean of the Faculty of Business, University of New Brunswick-Saint John, Canada./e Author of two award winning books and more than 100 articles in his fields, he was one of the first members of the Society of Competitive Intelligence Professionals (SCIP) and is now Coordinator of SCIP's Canadian Technology Triangle Chapter. Dr. Fleisher has held managerial positions in industry and lists among his various consulting clients, past and present, Alcan, Bell Canada, IBM, Imperial Oil, and Philip Morris.
DAVID L. BLENKHORN is Professor of Marketing in the School of Business and Economics, Wilfrid Laurier University, Canada./e Among his various consulting clients in business, government, and other sectors have been Amoco Petroleum, Bell Canada, Canadian General Electric, and Cathay Pacific Airways.
CRAIG S. FLEISHER is Dean of the Faculty of Business, University of New Brunswick-Saint John, Canada./e Author of two award winning books and more than 100 articles in his fields, he was one of the first members of the Society of Competitive Intelligence Professionals (SCIP) and is now Coordinator of SCIP's Canadian Technology Triangle Chapter. Dr. Fleisher has held managerial positions in industry and lists among his various consulting clients, past and present, Alcan, Bell Canada, IBM, Imperial Oil, and Philip Morris.
DAVID L. BLENKHORN is Professor of Marketing in the School of Business and Economics, Wilfrid Laurier University, Canada./e Among his various consulting clients in business, government, and other sectors have been Amoco Petroleum, Bell Canada, Canadian General Electric, and Cathay Pacific Airways.
