In the global marketplace, companies that can draw on worldwide operations to meet commercial challenges accrue a competitive challenge. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.

L'autore:

WILLIAM R. FEIST is Associate Professor in the Department of Economics and Finance at Monmouth University.JAMES A. HEELY is Co-Chair of the Accounting and Business Law Department at Monmouth University.MIN H. LU is Associate Professor of Marketing in the School of Business at Monmouth University.ROY L. NERSESIAN is Associate Professor in the Management Department at Monmouth College.

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Articoli correlati a Managing a Global Enterprise: A Concise Guide to Internation...

Managing a Global Enterprise: A Concise Guide to International Operations.

Feist, William R., James A. Heely, Min H. Lu, and Roy L. Nersesian.

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