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Dati bibliografici

Titolo

Managing Green Issues

Editore

Palgrave / Macmillan

Data di pubblicazione

2006

Lingua

Inglese

ISBN 10

023050003X

ISBN 13

9780230500037

Rilegatura

Black Cloth

Edizione

Revised and Updated 2nd Edition.

Condizione

Near Fine (NEAR NEW)

Condizione della sovraccoperta

Dust Jacket (AS NEW)

Firmato

EX PUBLIC SECTOR LIBRARY BLACK

Cataloghi dei venditori

Environmental Subjects

Descrizione articolo

Riassunto

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Informazioni sull?autore

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

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J J Basset Books, bassettbooks, bookfarm.co.uk
United Kingdom

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