Titolo: Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology)
Editore: Routledge
Data di pubblicazione: 2018
Lingua: Inglese
ISBN 10: 1138573620
ISBN 13: 9781138573628
Rilegatura: Rilegato
Condizione: New

Descrizione articolo

Riassunto

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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Wim Biemens

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