Market-Based Management. Questo articolo non è disponibile.
Lingua: inglese
Editore: Pearson, 2012
- Brossura
- Usato
Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-
Venditore AbeBooks dal 9 marzo 2023
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Codice articolo OTV.0130387754.G
- Titolo
- Market-Based Management
- Autore
- Best, Roger
- Editore
- Pearson
- Anno di pubblicazione
- 2012
- Condizione
- good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0130387754
- ISBN 13
- 9780130387752
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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