Market-Based Management: Strategies for Growing Customer Value and Profitability. Questo articolo non è disponibile.
Lingua: inglese
Editore: Pearson College Div, 2008
- Brossura
- Usato
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Venditore AbeBooks dal 2 luglio 2009
Condizione: Usato - Molto buono
EUR 6,30
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Codice articolo G0132336537I4N00
- Titolo
- Market-Based Management: Strategies for Growing Customer Value and Profitability
- Autore
- Roger J. Best
- Editore
- Pearson College Div
- Anno di pubblicazione
- 2008
- Condizione
- Very Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Paperback
- Lingua
- inglese
- ISBN 10
- 0132336537
- ISBN 13
- 9780132336536
- Edizione
- quinta edizione o successive
- Peso dell'articolo
- 1,67 libbre
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
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