Market-Based Management: Strategies for Growing Customer Value and Profitability
Roger J. Best
ISBN 10: 0132336537 ISBN 13: 9780132336536
Editore: Pearson College Div, 2008
Usato
Paperback
Da
ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 2 luglio 2009
Questo articolo specifico non è più disponibile.
Riguardo questo articolo
Descrizione:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0132336537I4N00
Riassunto:
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
Product Description: Book by Best Roger
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: Market-Based Management: Strategies for ...
Casa editrice: Pearson College Div
Data di pubblicazione: 2008
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: quinta edizione o successive