Market-Based Management: Strategies for Growing Customer Value and Profitability
Best, Roger J.
ISBN 10: 0132336537 ISBN 13: 9780132336536
Editore: Pearson College Div, 2008
Usato
paperback
Da
Orion Tech, Kingwood, TX, U.S.A.
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Venditore AbeBooks dal 18 febbraio 2015
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Codice articolo 0132336537-3-35440464
Riassunto:
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
Product Description: Book by Best Roger
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Titolo: Market-Based Management: Strategies for ...
Casa editrice: Pearson College Div
Data di pubblicazione: 2008
Legatura: paperback
Condizione: Good
Edizione: quinta edizione o successive