Market-Based Management: Strategies for Growing Customer Value and Profitability. Questo articolo non è disponibile.
Lingua: inglese
Editore: Pearson College Div, 2008
- Brossura
- Usato
Da: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East
Venditore AbeBooks dal 1 luglio 2024
Condizione: Usato - Molto buono
EUR 4,12
Descrizione dell’articolo da parte del venditore
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Codice articolo ZEV.0132336537.VG
- Titolo
- Market-Based Management: Strategies for Growing Customer Value and Profitability
- Autore
- Best, Roger J.
- Editore
- Pearson College Div
- Anno di pubblicazione
- 2008
- Condizione
- very_good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0132336537
- ISBN 13
- 9780132336536
- Edizione
- quinta edizione o successive
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
Sinossi
"Descrizione articolo" può appartenere a un’altra edizione di questo titolo.