Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
Webster Jr., Frederick E.
ISBN 10: 0471595764 ISBN 13: 9780471595762
Editore: Wiley, 1994
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Wonder Book, Frederick, MD, U.S.A.
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Descrizione:
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo T09B-03172
Riassunto:
Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
Product Description: Book by Webster Jr Frederick E
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Titolo: Market-Driven Management: Using The New ...
Casa editrice: Wiley
Data di pubblicazione: 1994
Legatura: Rilegato
Condizione: Very Good
Condizione sovraccoperta: sovraccoperta