The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Day, George S

ISBN 10: 0684864673 / ISBN 13: 9780684864679

Editore: Free Press, 1999

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Codice articolo S_427017802

Dati bibliografici

• Titolo: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
• Editore: Free Press
• Data di pubblicazione: 1999
• Lingua: Inglese
• ISBN 10: 0684864673
• ISBN 13: 9780684864679
• Rilegatura: hardcover
• Condizione: Very Good

Descrizione articolo

Riassunto

A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.

Informazioni sull?autore

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.