Market Driven Strategy: Processes for Creating Value

George S Day

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Lingua: inglese

Editore: Free Press, 1999

068486536X / 9780684865362

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Descrizione dell’articolo da parte del venditore

In 1990, George Day coined the phrase 'market-driven' and revolutionised the way companies worldwide think about business. Day reminds us that every employee in every company needs to always consider the market, not just the marketing or sales departments. Day provides a step-by-step guide to a proven five-step system for becoming market-driven: select markets, differentiate products, choose communication and distribution channels, decide on the scale and scope of support activities, and select areas for future growth. This pioneering volume, enhanced by examples from Day's work with such world-renowned companies as General Motors, Marriott, Kodak, General Electric, H.J.Heinz, IKEA, Nestle, and 3M, is the essential guide to this proven strategic approach.

Codice articolo CIN068486536XVG

Titolo
Market Driven Strategy: Processes for Creating Value
Autore
George S Day
Editore
Free Press
Anno di pubblicazione
1999
Condizione
Very Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
068486536X
ISBN 13
9780684865362

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

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ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,78
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