Market Research in Practice (Paperback)

Paul Hague

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Lingua: inglese

Editore: Kogan Page Ltd, London, 2025

1398623237 / 9781398623231

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Venditore AbeBooks dal 29 giugno 2022

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Paperback. Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches. Market Research in Practice delivers an overview of the complete research process, from project conception to insight presentation, incorporating the latest developments in digital transformation and emerging research technologies. This updated fifth edition provides a practical foundation in market research fundamentals while addressing challenges such as data privacy, survey reliability and remote collaboration. Paul Hague covers the rapidly evolving research landscape, exploring evolving consumer behaviour patterns and digital engagement, advanced frameworks for analyzing cross-generational attitudes and preferences and enhanced approaches to desk research and secondary data analysis. Written by an industry expert with over 50 years of experience in market research, the book grounds theoretical concepts in real-world applications through fresh real-world examples from leading brands such as Adidas, Marks & Spencer, Grohe, and General Motors. This essential guide includes practical templates, research tools, and comprehensive resources for both practitioners and academics. Whether you're a student entering the field, an experienced researcher, or a business professional seeking reliable insights, this text provides an invaluable roadmap for navigating the modern market research landscape. The fifth edition of Market Research in Practice reflects the industry's digital transformation while maintaining its commitment to fundamental principles that ensure research excellence. It remains the definitive guide for anyone looking to conduct effective, actionable market research in today's dynamic business environment. Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Codice articolo 9781398623231

Titolo
Market Research in Practice (Paperback)
Autore
Paul Hague
Editore
Kogan Page Ltd, London
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1398623237
ISBN 13
9781398623231
Edizione
quinta edizione o successive

CitiRetail

Stevenage, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 29 giugno 2022

Tariffe di spedizione da Regno Unito a U.S.A.

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