Market Research In A Week: Market Research In Seven Simple Steps (Teach Yourself)

Judy Bartkowiak

ISBN 10: 1473608023 / ISBN 13: 9781473608023

Editore: Teach Yourself 2016-05-05, 2016

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Codice articolo 6666-HCE-9781473608023

Dati bibliografici

• Titolo: Market Research In A Week: Market Research In Seven Simple Steps (Teach Yourself)
• Editore: Teach Yourself 2016-05-05
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1473608023
• ISBN 13: 9781473608023
• Rilegatura: Paperback
• Condizione: New

Descrizione articolo

Riassunto

You are just seven steps away from mastering market research
Market Research In A Week is a simple and straightforward guide to the market research process, giving you everything you really need to know in just seven short chapters. You'll gain a basic understanding of market research from initial problem identification through research design, comparing different methodologies, briefing an agency, questionnaire and discussion guide design, to managing the project, analysis and presentation of results. You'll also find exercises to help you put it all into action.

Informazioni sull?autore

Judy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.