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Titolo: Marketer's Toolkit : The 10 Strategies You Need To Succeed
Editore: Harvard Business Review Press
Data di pubblicazione: 2006
Lingua: Inglese
ISBN 10: 1591397626
ISBN 13: 9781591397625
Rilegatura: Brossura
Condizione: good

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Riassunto

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.

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Harvard

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