Paperback. Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips. Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Titolo: Marketer's Toolkit (Paperback)
Editore: Harvard Business Review Press, Boston
Data di pubblicazione: 2006
Lingua: Inglese
ISBN 10: 1591397626
ISBN 13: 9781591397625
Rilegatura: Paperback
Condizione: new

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Riassunto

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.

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