Marketing : An Analytical and Evaluative Approach to Business Studies

Gillespie, Andrew, Swift, Ian

ISBN 10: 034075835X / ISBN 13: 9780340758359

Editore: Hachette Learning, 2000

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Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 51168721-20

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Titolo: Marketing : An Analytical and Evaluative ...

Casa editrice: Hachette Learning

Data di pubblicazione: 2000

Legatura: Brossura

Condizione: Very Good

Descrizione articolo

Riassunto:

An examination of the whole marketing process within a business, designed for A Level Business Studies students. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues are placed within traditional marketing theory.

Recensione:

Hodder & Stoughton's six book series unashamedly emphasises examination preparation. Through a focus on the main business studies topic areas, the series has considerable potential for those students looking for the definitive business studies text. I would recommend that the series is bought as an additional weapon in a student's armoury, as he/she faces the examination battlefield. (EBEA 2001-04-01)