Marketing Analytics: Based on First Principles

Palmatier, Robert W.; Petersen, J. Andrew; Germann, Frank

ISBN 10: 1352013193 / ISBN 13: 9781352013191

Editore: Bloomsbury Academic (edition ), 2022

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Codice articolo 1352013193-8-1

Dati bibliografici

• Titolo: Marketing Analytics: Based on First Principles
• Editore: Bloomsbury Academic (edition )
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1352013193
• ISBN 13: 9781352013191
• Rilegatura: Paperback
• Condizione: Very Good

Descrizione articolo

Riassunto

A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.

Informazioni sugli autori

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.

Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA