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Dati bibliografici

Titolo: Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
Editore: Darden Business Books
Data di pubblicazione: 2021
Lingua: Inglese
ISBN 10: 0813945151
ISBN 13: 9780813945156
Rilegatura: Rilegato
Condizione: acceptable

Descrizione articolo

Riassunto

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

Informazioni sull?autore

Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.

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Descrizione libreria

For over half a century, Goodwill of Colorado has been dedicated to breaking the financial, physical, intellectual and social barriers that keep individuals from leading independent and purpose-filled lives. We accomplish this mission through over 40 diverse and innovative employment and life skills programs that foster confidence and opportunity for individuals with economic and development challenges.

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Goodwill of Colorado
1460 West Garden of the Gods Road, Colorado Springs, CO, 80907, U.S.A.

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