Marketing Analytics Essential Tools for Data Driven Decisions
Venkatesan, Rajkumar/ Farris, Paul W./ Wilcox, Ronald T.
ISBN 10: 0813945151 ISBN 13: 9780813945156
Editore: Univ of Virginia Pr, 2021
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Descrizione:
312 pages. 9.25x7.00x0.75 inches. In Stock. Codice articolo __0813945151
Riassunto:
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.
Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Informazioni sull?autore:
Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.
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Dati bibliografici
Titolo: Marketing Analytics Essential Tools for ...
Casa editrice: Univ of Virginia Pr
Data di pubblicazione: 2021
Legatura: Hardcover
Condizione: Brand New
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Editore:
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Editore:
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Hardcover. Condizione: Acceptable. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized. Codice articolo M0813945151Z4
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
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Darden Business Books, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Condizione: acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Codice articolo 466ROY001MXN
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
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Darden Business Books, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Marketing Analytics
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University of Virginia Press, 2021
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Hardcover. Condizione: VG to VG-. Condizione sovraccoperta: VG to VG-. DJ: Some rubbing & edgewear; bumped corner; some creases at edges/corners. Book: Some rubbing & edgewear; small corner bump; smudges on boards; inside overall clean & tight. 294 pages. Codice articolo 45040
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Editore:
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
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Hardcover. Condizione: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized. Codice articolo M0813945151Z3
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Marketing Analytics Essential Tools for Data-Driven Decisions
Editore:
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Hardcover. Condizione: As New. Condizione sovraccoperta: As New. Text clean and tight; Darden Business Series; 8vo 8" - 9" tall; 312 pages. Codice articolo 241433
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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Editore:
University of Virginia Press, 2021
ISBN 10: 0813945151
ISBN 13: 9780813945156
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Marketing Analytics : Essential Tools for Data-Driven Decisions
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ISBN 13: 9780813945156
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