Marketing Analytics Using Excel (Paperback)

Lingua: inglese

Editore: SAGE Publications Ltd, London, 2025

1529681898 / 9781529681895

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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Paperback. Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. Exercises, activities and discussion questions to reinforce learning. A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland. This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Codice articolo 9781529681895

Titolo
Marketing Analytics Using Excel (Paperback)
Autore
Asha Thomas
Editore
SAGE Publications Ltd, London
Anno di pubblicazione
2025
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1529681898
ISBN 13
9781529681895

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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