Marketing is a word used so frequently in modern life that most people will have their own idea of what marketing actually is. It is because the word seems to be used all the time that it is important to consider what we mean by marketing in a business and management context. This book will introduce you to what marketing involves. Topics covered are Competitor Analysis, Understanding Customers, Products, Goods and Services, Distribution Channels and Pricing Strategies This is the 4th book in a series of 7 on Business and Management

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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