Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition)

LV YI LIN . WANG JUN JIE . PENG LEI QING BIAN

ISBN 10: 7300218202 / ISBN 13: 9787300218205

Editore: 中国人民大学出版社, 2015

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Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 301 Publisher: China Renmin University Press book is divided into four parts: What is a marketing channel? How to develop marketing channel strategy? How to manage marketing channels? Marketing channels and new problems. Deep three part. based on the channel to solve the problem. based on the fourth part of the marketing channel theory and practice frontier. Contents: What is the first article marketing channels defined in Chapter 1. the d.

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• Titolo: Marketing Channel Decision and Management (Third Edition) (21 century marketing textbook series; higher education eleven five national planning textbook)(Chinese Edition)
• Editore: ?????????
• Data di pubblicazione: 2015
• Lingua: Cinese
• ISBN 10: 7300218202
• ISBN 13: 9787300218205
• Rilegatura: paperback
• Condizione: New