Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)

Pelton, Lou, Strutton, David, Lumpkin, James

ISBN 10: 0071146369 / ISBN 13: 9780071146364

Editore: McGraw-Hill Education (ISE Editions), 1996

Riguardo questo articolo

Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-V-006-01333

Dati bibliografici

Titolo: Marketing Channels: A Relationship ...

Casa editrice: McGraw-Hill Education (ISE Editions)

Data di pubblicazione: 1996

Legatura: Brossura

Condizione: Good

Descrizione articolo

Riassunto:

This text uses the relationship marketing perspective. A Channels Relationship Model (CRM) has been created by the authors which is the guiding framework for the book. It includes: coverage of global and ethical issues; cases, including S.C. Johnson & Son Limited, Procter & Gamble Co, Ito-Yokado Company, Norsk Kjem A/S, Sony Corporation and Nike, Inc; readings which bridge the theory with real-world applications; profiles of practitioners in a variety of channel roles including franchising, logistics, retail distribution and wholesaling; and key terms, chapter summaries, open-ended questions and review questions.