Marketing Concept - The St. Gallen Management Approach
Bieger, Thomas
ISBN 10: 3825244644 ISBN 13: 9783825244644
Editore: UTB GmbH, 2015
Usato
Paperback
Da
WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Descrizione:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR014756924
Riassunto:
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Informazioni sull?autore: Prof. Dr. Thomas Bieger ist Ordentlicher Universitätsprofessor für Betriebswirtschaftslehre mit besonderer Berücksichtigung der Tourismuswirtschaft an der Universität St. Gallen.
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Titolo: Marketing Concept - The St. Gallen ...
Casa editrice: UTB GmbH
Data di pubblicazione: 2015
Legatura: Paperback
Condizione: Very Good