Marketing Concepts for Libraries and Information Services
De Saez, Eileen Elliott
ISBN 10: 1856044262 ISBN 13: 9781856044264
Editore: Taylor & Francis Group, 2002
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Da
Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
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Descrizione:
Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 11949177-6
Riassunto:
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
Product Description: Book by De Saez Eileen Elliott
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Dati bibliografici
Titolo: Marketing Concepts for Libraries and ...
Casa editrice: Taylor & Francis Group
Data di pubblicazione: 2002
Legatura: Brossura
Condizione: Good
Edizione: 2 Sub.
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Marketing Concepts for Libraries and Information Services
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Codice articolo 9945428
Quantità: 1 disponibili
Foto dell'editore
Marketing Concepts for Libraries and Information Services
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Codice articolo 9930674
Quantità: 1 disponibili
Foto dell'editore
Marketing Concepts for Libraries and Information Services
Editore:
Taylor & Francis Group, 2002
ISBN 10: 1856044262
ISBN 13: 9781856044264
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. 2 Sub. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP63343496
Quantità: 2 disponibili
Foto dell'editore
Marketing Concepts for Libraries and Information Services
Editore:
Taylor & Francis Group, 2002
ISBN 10: 1856044262
ISBN 13: 9781856044264
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 2 Sub. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 11949177-6
Quantità: 3 disponibili
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Marketing Concepts for Libraries and Information Services
Da: Half Price Books Inc., Dallas, TX, U.S.A.
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paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_438727682
Quantità: 1 disponibili
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Marketing Concepts for Libraries and Information Services
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Codice articolo G1856044262I4N00
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