Marketing Concepts for Libraries and Information Services

De Saez, Eileen Elliott

ISBN 10: 0851574483 / ISBN 13: 9780851574486

Editore: Unipub, 1993

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Dati bibliografici

• Titolo: Marketing Concepts for Libraries and Information Services
• Editore: Unipub
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0851574483
• ISBN 13: 9780851574486
• Rilegatura: Hardcover
• Condizione: Good
• Tipo di libro: book

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Riassunto

The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services. This book focuses on corporate and marketing planning; environmental scanning - the macroenvironment; marketing audits; the marketing plan - the marketing mix and the assessment of marketing performance in libraries.