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Dati bibliografici

Titolo: Marketing: Concepts and Strategies
Editore: Cengage Learning 01/01/1980
Data di pubblicazione: 1980
Lingua: Inglese
ISBN 10: 0395962447
ISBN 13: 9780395962442
Edizione: quarta edizione
Condizione: Very Good

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Riassunto

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

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