Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: 4

Information Resources Management Association

ISBN 10: 1466673575 / ISBN 13: 9781466673571

Editore: Business Science Reference, 2015

Riguardo questo articolo

2200.

Codice articolo 26372302904

Dati bibliografici

• Titolo: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: 4
• Editore: Business Science Reference
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1466673575
• ISBN 13: 9781466673571
• Rilegatura: Rilegato
• Condizione: New

Descrizione articolo

Riassunto

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.