Titolo: Marketing: Defined, Explained, Applied (2nd Edition) (Mymarketinglab)
Editore: Pearson
Data di pubblicazione: 2011
Lingua: Inglese
ISBN 10: 0132177153
ISBN 13: 9780132177153
Rilegatura: Brossura
Edizione: seconda edizione
Condizione: Good

Descrizione articolo

Riassunto

A unique and easy-to-read breakdown of marketing information.

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

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Descrizione libreria

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books ? giving both new and preloved titles a second life. The company also operates World of Books ? Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world?s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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