Marketing: Defined, Explained, Applied: International Edition

Levens, Michael P

ISBN 10: 0132719894 / ISBN 13: 9780132719896

Editore: Pearson, 2011

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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo wbb0023415342

Dati bibliografici

• Titolo: Marketing: Defined, Explained, Applied: International Edition
• Editore: Pearson
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0132719894
• ISBN 13: 9780132719896
• Rilegatura: Brossura
• Edizione: seconda edizione
• Condizione: Very Good

Descrizione articolo

Riassunto

A unique and easy-to-read breakdown of marketing information.

 

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text―rather than passively read it.

 

The second edition features a new format that makes it easier for readers to study and learn the material.