Marketing : Defined, Explained, Applied

Levens, Michael

ISBN 10: 0132177153 / ISBN 13: 9780132177153

Editore: Pearson, 2011

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May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 12217325-5

Dati bibliografici

Titolo: Marketing : Defined, Explained, Applied

Casa editrice: Pearson

Data di pubblicazione: 2011

Legatura: Brossura

Condizione: good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

A unique and easy-to-read breakdown of marketing information.

 

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.

 

The second edition features a new format that makes it easier for readers to study and learn the material.