Marketing: Defined, Explained, Applied, Student Value Edition

Levens, Michael P

ISBN 10: 0132177471 / ISBN 13: 9780132177474

Editore: Prentice Hall, 2011

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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Codice articolo 00071876418

Dati bibliografici

• Titolo: Marketing: Defined, Explained, Applied, Student Value Edition
• Editore: Prentice Hall
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0132177471
• ISBN 13: 9780132177474
• Edizione: seconda edizione
• Condizione: Good

Descrizione articolo

Riassunto

A unique and easy-to-read breakdown of marketing information. "Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.