Marketing: Defined, Explained, Applied: United States Edition

Levens, Michael

ISBN 10: 0132177153 / ISBN 13: 9780132177153

Editore: Pearson College Div, 2011

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2nd edition. 384 pages. 10.50x8.50x0.50 inches. In Stock.

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Dati bibliografici

• Titolo: Marketing: Defined, Explained, Applied: United States Edition
• Editore: Pearson College Div
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 0132177153
• ISBN 13: 9780132177153
• Rilegatura: Paperback
• Edizione: seconda edizione
• Condizione: Brand New

Descrizione articolo

Riassunto

A unique and easy-to-read breakdown of marketing information.

 

Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.

 

The second edition features a new format that makes it easier for readers to study and learn the material.