Marketing in Easy Steps: Packed With Tips to Become an Excellent Marketer

Mackay, Catriona

ISBN 10: 1840784261 / ISBN 13: 9781840784268

Editore: In Easy Steps Ltd, 2011

Riguardo questo articolo

1st edition. 192 pages. 9.00x7.50x0.50 inches. In Stock. Codice articolo __1840784261

Dati bibliografici

Titolo: Marketing in Easy Steps: Packed With Tips to...

Casa editrice: In Easy Steps Ltd

Data di pubblicazione: 2011

Legatura: Paperback

Condizione: Brand New

Descrizione articolo

Riassunto:

Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.

By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to Marketing.

Her great marketing tips and advice will help you:

· write a successful marketing plan
· avoid making costly mistakes
· encourage good marketing practice at work
· use what you know to make your business grow
· devise effective marketing for today's market including how to use online resources

Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started.

L'autore:

Catriona MacKay is a widely experienced business professional with a proven track record in developing and driving strategies for business growth and transformation. Specialist expertise in Marketing (including CRM) and in implementing organisational change. Results-driven and performance focused, combining well-developed commercial flair and business acumen with strong leadership capabilities.