Titolo: The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketi
Editore: Amacom Books
Data di pubblicazione: 1992
Lingua: Inglese
ISBN 10: 081445030X
ISBN 13: 9780814450307
Rilegatura: Hardcover
Condizione: As New
Condizione della sovraccoperta: No Jacket
Peso: 1,6 libbre

Descrizione articolo

Riassunto

Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more

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Book by Clemente Mark N

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