Titolo: Marketing Glossary : Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion
Editore: Clementebooks
Data di pubblicazione: 2002
Lingua: Inglese
ISBN 10: 0971943427
ISBN 13: 9780971943421
Rilegatura: Brossura
Condizione: New

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Riassunto

A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.

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