Marketing Higher and Further Education: An Educator*s Guide to Promoting Courses, Departments and Institutions

Gibbs Paul, Knapp Michael

ISBN 10: 1138162469 / ISBN 13: 9781138162464

Editore: Routledge, 2017

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Codice articolo ERICA77311381624696

Dati bibliografici

• Titolo: Marketing Higher and Further Education: An Educator*s Guide to Promoting Courses, Departments and Institutions
• Editore: Routledge
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1138162469
• ISBN 13: 9781138162464
• Rilegatura: Hardcover
• Condizione: New
• Tipo di libro: book

Descrizione articolo

Riassunto

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Informazioni sull?autore

Paul Gibbs, Michael Knapp