Marketing Innovation Strategies and Consumer Behavior

Lingua: inglese

Editore: IGI Global, US, 2024

9798369349977

Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK

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Venditore AbeBooks dal 11 giugno 2025

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Descrizione dell’articolo da parte del venditore

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. Marketing Innovation Strategies and Consumer Behavior is a comprehensive resource that serves as a beacon of clarity amidst the chaos, offering a structured roadmap for understanding and harnessing the power of innovation in marketing. Through meticulous analysis of current trends and in-depth exploration of cutting-edge strategies, this book provides a holistic understanding of the challenges and opportunities facing businesses today. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.…

Codice articolo LU-9798369349977

Titolo
Marketing Innovation Strategies and Consumer Behavior
Autore
Belem Barbosa
Editore
IGI Global, US
Anno di pubblicazione
2024
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 13
9798369349977
Dimensioni
21.59 x 2.54 x 27.94 cm

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 77,91EUR 119,85
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