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Dati bibliografici

Titolo

Marketing: An Introduction

Editore

- -

Data di pubblicazione

2012

Lingua

Inglese

ISBN 10

0273762605

ISBN 13

9780273762607

Rilegatura

Paperback

Edizione

seconda edizione

Condizione

Very Good

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Descrizione articolo

Riassunto

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.

The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

L'autore

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Ross Brennan is Reader in Marketing at the University of Hertfordshire Business School
Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.

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