Marketing: An Introduction

Gary Armstrong; Philip Kotler

ISBN 10: 0136021131 / ISBN 13: 9780136021131

Editore: Pearson College Div, 2008

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0136021131I5N00

Riassunto:

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.

Product Description: Book by Armstrong Gary Kotler Philip

Dati bibliografici

Titolo: Marketing: An Introduction
Casa editrice: Pearson College Div
Data di pubblicazione: 2008
Legatura: Paperback
Condizione: Fair
Condizione sovraccoperta: No Jacket