Marketing: An Introduction

Masterson, Rosalind and Pickton, David

ISBN 10: 0077098765 / ISBN 13: 9780077098766

Editore: McGraw-Hill Higher Education, 2004

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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.

Codice articolo CHL10480030

Dati bibliografici

• Titolo: Marketing: An Introduction
• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0077098765
• ISBN 13: 9780077098766
• Rilegatura: Paperback
• Condizione: Used; Good

Descrizione articolo

Riassunto

Marketing: An Introduction offers the first year undergraduate student all the preliminary information needed for an Introductory Marketing module. With strong pedagogic content to support and enhance learning and a European outlook, Marketing: An Introduction is an attractive alternative to traditional comprehensive texts. Its student friendly approach provides clear and accessible introductions to marketing ideas, whilst challenging the reader to apply these concepts as they work through the textbook. The numerous Insights, Activities, Focus Boxes, Cases and Questions help to bring marketing to life as a contemporary and engaging topic.

L'autore

Rosalind Masterson is a Senior Lecturer at De Montfort University Business School. David Pickton is the Principle Lecturer at De Montfort University Business School.