Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Gary Armstrong

ISBN 10: 1292433213 ISBN 13: 9781292433219

Editore: Pearson Education, 2023

Lingua: Inglese

Condizione: Nuovo Brossura

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Dati bibliografici

Titolo

Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Editore

Pearson Education

Data di pubblicazione

2023

Lingua

Inglese

ISBN 10

1292433213

ISBN 13

9781292433219

Rilegatura

UNK

Condizione

New

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Descrizione articolo

Riassunto

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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